San Antonio Bike Share Announces Southwest General Hospital As Official Naming Sponsor
San Antonio, TX –San Antonio Bike Share today announced that Southwest General Hospital and its parent company Steward Health Care System will become the official naming rights partner of the citywide bike share program for the next three years. The newly named “SWell Cycle”program, inspired by the name of Southwest General Hospital, will feature 542 rebranded bicycles and 63 rebranded stations across the city that reflect the hospital’s commitment to support the health and well-being of the entire San Antonio community.
“We are excited to announce ‘SWell Cycle’as the new name for San Antonio’s bike share program,”said J.D. Simpson, Executive Director of San Antonio Bike Share. “Southwest General and Steward Health Care are committed to being fantastic community partners, and this historic ‘SWell Cycle’program speaks to the value that our bike share offers in helping make San Antonio a fun and healthy place to live, work, and visit.”
“SWell Cycle”will be fully implemented citywide by early April 2018. As part of the partnership, Southwest General hospital staff will be volunteering to help rebrand hundreds of bikes and stations. The new bicycle branding, featuring Steward Health Care’s signature blue and white colors, highlights the Steward logo ahead of the “SWell Cycle”name and reads: “Southwest General Hospital, A Steward Family Hospital”across the back wheel guard of the bicycles.
“At Southwest General and throughout the Steward family, we’re thrilled to be a part of this innovative bike share program that will help residents across San Antonio lead healthier and more active lives,”said Craig Desmond, President of Southwest General Hospital. “This new sponsorship marks an exciting new chapter in Southwest General’s 30-year commitment to the San Antonio community.”
Southwest General and the City of San Antonio will be hosting an official ribbon cutting of the newly branded program in the near future, which will also unveil a new bike share station at the hospital. “SWell Cycle”will also be announcing free ride opportunities over the “Final Four”weekend in late March, along with future community activations throughout the partnership.
San Antonio’s bike share program was first launched in the spring of 2011. For more information and for rental availability, visit swellcycle.bcycle.com.
About San Antonio Bike Share
Founded in 2010, San Antonio Bike Share (SABS) is a 501 c (3) non-profit operator under exclusive contract with the City of San Antonio to operate a docked (station-based) bike share program, with 63 stations and 542 bikes spanning from Downtown through the Mission Reach. Founded in 2011, SABS is the longest operating bike share system in the state of Texas, and uses BCycle equipment to meet the needs and expectations of its growing user base of members, single trip riders, and visitors to San Antonio, helping to create a movement and culture around bicycling, commuting, and enjoying the city.
San Antonio Bike Share Usage (through 2017): 510,000 +San Antonio Bcycle trips; 72 million calories burned; 1.7 MM pounds of carbon offset; 1.8 MM miles traveled; Gas cost-savings of $500,000+; On average, 240 Bcycles are ridden daily in San Antonio for 36 minutes per trip.
About Steward Health Care System
Steward Health Care, the largest private hospital operator in the United States, is a physician-led health care services organization committed to providing the highest quality of care in the communities where patients live. Steward’s unique health care service delivery model leverages technology, innovation, and care coordination to keep patients healthier.
Steward operates 36 community hospitals in ten states that employ approximately 37,000 people and regularly receives top awards for quality and safety. The Steward network includes more than 26 urgent care centers, 42 preferred skilled nursing facilities, substantial behavioral health services, over 7,300 beds under management, and more than 1.1 million covered lives through the company’s managed care and health insurance services. Southwest General Hospital officially joined Steward Health Care on September 29, 2017.
Steward enjoys positive relationships in the communities where it operates and has provided $221 million in community benefits and paid more than $120 million in taxes in the past four years.